Who We Are
JITSUVAX Training is a non-profit social enterprise set up to support health workers improve their vaccine conversations. Because better vaccine conversations save lives.
We are a spin-out social enterprise from the JITSUVAX Project
The founders of JITSUVAX Training are the same team who developed and tested the Empathetic Refutational Interview (ERI), including world-renowned expert on misinformation, Professor Stephan Lewandowsky. We have unrivalled knowledge of the ERI vaccine conversation framework and are passionate about sharing it.
Our training is led by psychologists with unique expertise. At every training session we combine our knowledge with the skills and experience of those we are training for a collaborative and respectful learning environment.
We are a non-profit social enterprise with the primary goal of creating positive social impact. We reinvest any revenue back into our social mission to improve vaccine conversations on a wide scale.
Meet the team
Dr Emma Anderson
Executive Director & Training Lead
Chartered Health Psychologist
“I deeply respect the expertise, pressures and realities of frontline healthcare work. My purpose is to bring the psychology of communication to enhance the skills of every trainee for real world impact.”
Dr Ginny Gould
Executive Director of Operations
Programme Delivery Specialist
“My passion is to make scientific research and information accessible to all – to drive the impact and reach of findings through effective communication.”
Prof Stephan Lewandowsky
Non-Executive Director & Scientific Advisor
International Misinformation Expert
“My research looks at the persistence of misinformation and the spread of fake news and why people accept or reject scientific evidence, particularly around vaccinations.”
Leanne Hart
Business Operations Manager
“I believe meaningful change happens when passionate people are supported by strong systems. I’m proud to help JITSUVAX Training grow its impact and support health professionals across the UK.”
Emma Raworth
Training and Engagement Associate
““I believe everyone should be empowered to make well-informed decisions about vaccination based on the best information.”
Dr Anna Pease
Psychologist Trainer
“My personal mission is to get communication right so that families are empowered to make decisions based on the best available evidence.”
Dr Anna Davies
Psychologist Trainer
“I’m committed to ensuring every patient voice is heard by involving people from underserved groups and by working with community groups and collaborators.”
Dr Kate Hurst
Psychologist Trainer
“I believe great communication is one of the most powerful tools we have to build trust, empower people and support them to make informed decisions about their health.”
Next Steps
If you are interested in our training or have any questions, please get in touch via the links below.
Group Bookings (we come to you):
Join an Open Workshop (you come to us):
What does the name ‘JITSUVAX’ mean?
Jiu Jitsu is a martial art. The name translates to ‘gentle art’. It teaches people to leverage an opponent’s force, working with it rather than trying to use their own force to combat it. Our ‘opponent’ in this context is vaccine (‘vax’) misinformation.
In the spirit of Jiu Jitsu, we are working with people’s motivations, not against them. The aim is to empower people to make their own choices about vaccination from the best information.
- JITSUVAX Training is the social enterprise that provides ERI vaccine conversations training to health workers in the UK.
- JITSUVAX Project refers to the group of academic institutions that produced scientific research and developed the ERI.
What our trainees say:
